In a recent Twitter Space, the team behind Yelay (formerly known as Spool) unveiled their vision for scaling DeFi yield. The discussion, featuring key team members Yaroslav Writtle, Michal Uhliarik, and Charles Stanton, outlined Yelay’s mission to become “The Yield Layer for DeFi.”
Yelay’s core proposition is to provide infrastructure that enables businesses to seamlessly integrate yield-generating features into their products and services. This B2B2C approach aims to make DeFi yield accessible, efficient, and scalable for both businesses and end users.
The team emphasised Yelay’s unique position in the market. Unlike traditional yield aggregators that target existing DeFi users, Yelay’s approach opens up yield opportunities to a much broader audience. By partnering with enterprises and retailers across Web2 and Web3, Yelay allows users to deploy digital assets to earn rewards they want, not just more digital assets.
Technical lead Mike highlighted the sophisticated infrastructure underlying Yelay, refined over years of development. Features include automated risk management, portfolio optimisation, and capital efficiency deployment. A new SDK will soon follow the rebrand, providing builders with tools to create innovative financial products on top of Yelay’s Yield Layer.
The business strategy, as explained by Yaro, focuses on solving problems for both sides of the market. Businesses get simple yield products — even if they’re not DeFi native — while users who hold crypto but aren’t necessarily DeFi savvy can easily put their assets to work. This approach goes beyond competing for existing Web3 users, scaling DeFi yield into the world of Web2.
An early success story highlighted was Perq (formerly Drip), which uses Yelay to offer yield-funded airdrops. This approach allows users to gain exposure to new ecosystems without directly risking their funds, instead using their yield for token allocations.
Looking ahead, the team teased several exciting developments. New product lines and features will launch in the coming weeks, along with expansions into new chains and ecosystems further down the line. The focus will be on attracting users to partner protocols that are powered by Yelay.
Marketing lead Chas emphasised the importance of community engagement, promising regular updates and touchpoints. He invited both long-time supporters and new community members to join the journey as Yelay aims to redefine the role of yield in DeFi and beyond.
Yelay’s innovative approach to yield aggregation and distribution has already started to play a significant role in bringing yield opportunities to mainstream audiences.
Check out yelay.io to learn more about how you can take part in Yelay’s expanding DeFi ecosystem.
